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Monday, 12 July 2010


Joel Pearson

I had the exact same thought when I read that article "oh no, group of advertisers are going to try to standardize media so when they buy every media can be bought and measured in the same way as TV" (whats the deal with advertisers loving TARPS and TV measurement panels?)

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enjoy the ride

  • from scarcity to abundance; more stuff in more places; and rapidly evolving media business and consumption patterns. how much fun is this?

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