« Of Editors and Marketers: media planning lessons from the New News ecology | Main | Going Live: Observations from the forefront of RealTime planning, via The Olympics, the Superbowl and Harold Macmillan »

Monday, 17 May 2010


Lauren Oldham

Aggreed. The new school opportunity is currently being embraced by CBS and the show "How I Met Your Mother' (love).

They bring the show to life with an extension of one of their characters, Barney. In the show, he'll mention his blog or the 'bro code' - both of which are now real things in the real world (of social media).


Quite funny how TV companies could take control of these environments. LOST would have been an ah-mazing show to extend, but alas the series is almost over and (to my knowledge) this never appeared.

The comments to this entry are closed.

enjoy the ride

  • from scarcity to abundance; more stuff in more places; and rapidly evolving media business and consumption patterns. how much fun is this?

Keep Going

Tools & Further Info

Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported

Photo Albums