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Tuesday, 14 July 2009


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Spread the word!! Nicely put, fella, thanks fer joining in :)


Yes...the bandwagon is rolling at last! My main issue is that it is one of those pieces of language that immediately predisposes the user towards stupidity.

By electing to use it they have immediately decided to park the decades that they have spent accumulating knowledge about the psychological hangups and motivations of all the people around them, in favour of a basic working assumption that people spend their entire live working out what to buy - or what's worth, what brands to 'engage with'...

At least its better than 'target' - which makes it sound like we actually want to kill people...

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  • from scarcity to abundance; more stuff in more places; and rapidly evolving media business and consumption patterns. how much fun is this?

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