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Wednesday, 18 February 2009


Matt Sadler

Hey Chris, good find. I'd seen the similar Visual Thesaurus site (http://www.visualthesaurus.com)a little while ago, but that's a bit crap cos you have to pay to have more than one go at it. Had a play and it turns out you CAN double click on at least some of the words that spring out and go on a "breadcrumb trail." Hours of fun... and potentially an engaging way of taking clients through the meanings associated with brand essences etc. as you say.

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enjoy the ride

  • from scarcity to abundance; more stuff in more places; and rapidly evolving media business and consumption patterns. how much fun is this?

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