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Friday, 14 November 2008

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graeme

Good question, and according to Justin Billingsley’s speech at IAB Engage last week http://www.iabuk.com/en/1/liveblog121108.mxs the answer is more that agencies aren't willing or able to think differently than marketer/FDs aren't willing to invest.

farisyakob

hello mate!

indeed. it's not easy ;)

but i think the mini robot campaign from crispin did it.

And now mildenhall says coke is actively doing it -

http://farisyakob.typepad.com/blog/2008/07/the-paper-part.html

but i agree - for the most part - we aren't structured as an industry to bring transmedia plans to life well. yet.

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