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Saturday, 27 September 2008



Brand Republic have got to the bottom of it... should have guessed a media owner would be behind this campaign. Opinion seems to be divided as to its success. I like it. It made me curious and that's always a good thing. Be interested to know what people outside our industry think of it!

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enjoy the ride

  • from scarcity to abundance; more stuff in more places; and rapidly evolving media business and consumption patterns. how much fun is this?

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