The power of brand; as demonstrated by Picasso

Monday, 21 July 2008

The power of brand; as demonstrated by Picasso

I was browsing for a birthday card for my lovely friend Gina at the weekend and noticed this card. I really wasn't sure whether I liked it or not. after some consideration I turned the card over to learn that the illustration is a Picasso. upon receiving this information, I immediately decided that I liked it.

and that - it occurred to me - is as clear a demonstration as any I've seen, of the power of brand.

Posted by chris stephenson on Monday, 21 July 2008 at 07:11 | Permalink

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