its round one of Will Wright's Spore, due for release in September. the game will see you navigate a species from single cell being to galactic conquest... and EA have pulled a blinder... one of the key elements is the Creature Creator, software that's integral to the game as it allows you to design the species you'll be taking care of - and EA have given it away for free.
a whole couple of months ahead of the game's release a key component of it free to download from the game's site... a million creatures have already been created (a video of my own little contribution - furdock - is above and a little pic below). the creativity you're afforded is staggering, and the hardest part is coming up with a name for your little fellas...
its one thing to play the neat trick of getting millions of people addicted to a core element of your game before its even released. but it's quite another to make sharing those creations so simple and intuitive. if this nugget is anything to go by, Spore will be a genuine milestone; not just for gaming, but for the whole of popular culture.
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