Smart and Relevant Customer Relationship Building from Atlantic

a lovely example of talking to your existing customers from Atlantic Gas and Electric who this week sent me two free energy saving light bulbs.  I - like many people I suspect - get a plethora of items through the letterbox from brands with which I have an association; egg in particular is never shy of sending me an invitation to increase my ARPU.

so great to see Atlantic putting their CRM where there mouth is and sending me something which is tangible, practical and above all pertinent to the credentials there aiming to build.  more of this please.

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