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Friday, 18 May 2007


John Grant

Great post Chris,

That stuff is in the book, although not in anything like the detail you would need to plan around it

Have you seen this though

(which was pointed out to me by my friend Diana at Clownfish and is going straight into my book too!)

chris stephenson

thanks John, great link. I expect and hope that schedules will now report on cover, frequency and carbon emissions!

Sarah R

Surely DM is the worst?
Millions of door drops/inserts printed and distributed every week, many going straight in the bin (not even recycled)
At least each newspaper is read by someone

chris stephenson

good shout Sarah. hoping to do some analysis on this and will deffo include DM in the equation...

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