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Saturday, 13 January 2007

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Joana Leighmoore

When thinking of a viral campaign, you have to put yourself in the shoes of your potential market before you can completely sculpt an idea. Make sure that your campaign is going to click with the right people. Do some surveys to make sure.

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  • from scarcity to abundance; more stuff in more places; and rapidly evolving media business and consumption patterns. how much fun is this?

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