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Friday, 02 December 2011

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Pay Per Click

It's great to see that grass roots campaigns can generate enough publicity to turn their beliefs into wide spread mass media messages. It used to be that tv commercials would start grass roots movements to support or protest a message that was delivered to the consumer. Now the interne allows the consumer to generate the message and steamroll it into a campaign. Pretty cool the amount of power it has allowed the average citizen.

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enjoy the ride

  • from scarcity to abundance; more stuff in more places; and rapidly evolving media business and consumption patterns. how much fun is this?

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