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Tuesday, 06 November 2007

Comments

Julian

I think what you've said is interesting and I think the biggest problem in all of this is that ad agencies, media agencies, even totally cool advertisers with a zeal for making attractive content, can't do it on their own. they haven't the time, the resource or, let's face it, the expertise. a 60" gorilla ad doesn't make 'Glass and a Half Productions' sustainable (or believable for that matter), even if they come up with another 5 ads in similar vein. and while the industry as a whole will talk a good game about this, not much is going to be done about this until all of the above work closer with the conduits- well I would say that, wouldn't I!

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